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Attention has gone vertical. Your content should too.

The biggest screen of today fits in one hand. If you don't show up where your audience is - TikTok, Instagram, YouTube - you are missing out on viewers' attention and revenue.

But reaching mobile audiences with a standard, horizontal stream poses several challenges:

  • Mobile users have big expectations - they want clear focus points, large faces, and tight framing.
  • Vertical streaming at scale boosts post-production costs and requires new tools and infrastructure.
  • Manual reframing takes time - and once the vertical format is ready, the viral moment has often passed.

But what if creating a separate, high-quality vertical live stream was as easy as flipping a switch?

Introducing AWS Elemental Inference – an AI-powered video service that helps you rapidly adopt vertical streaming and make your content viral-ready.

Elemental Inference reframes the standard, horizontal video source to give you an additional vertical endpoint, perfect for streaming directly to mobile devices and social media. Its intelligent, AI-powered cropping ensures the audience never misses a second of the action – whether it's a sports event, a news feed, or an interview.

Discover how easy the vertical shift can be with AWS Elemental Inference Cloud Video Kit.

Get Started Today

Live video verticalization - who is it for?

Broadcasters
Sports rights owners
Media & news
Content publishers

Vertical live video reframing - key features

Vertical conversion in real-time

Vertical conversion in real-time

Create a vertical video feed in 9:16 resolution from a horizontal live source. No post-production, no manual editing, no workflow changes.

AI-powered dynamic cropping

AI-powered dynamic cropping

Let the AI algorithms automatically spotlight the focal point (such as the soccer ball position or the current podcast speaker) and crop the video for you.

Consistently low latency

Consistently low latency

Transform your 16:9 broadcast into vertical streams with only 3-10 seconds of added latency - as opposed to several hours of manual post-processing.

Process once, use everywhere

Process once, use everywhere

Don't pay for processing the same stream twice - reframe your live stream into a vertical format while your standard, horizontal broadcast is being encoded.

How does it work?

Video reframing with AWS Elemental Inference

Landscape or vertical? No need to choose. AWS Elemental Inference integrates with MediaLive and handles the reframing in parallel with video encoding.

The result? You can stream your main broadcasts while simultaneously generating separate, vertical versions in real-time, ready to be shared on popular social platforms. All of this happens inside Cloud Video Kit - you don't need to make any changes to your workflow. Simply pick the new vertical endpoints from the list and start streaming.

Discover the benefits of vertical live streaming

More platforms, more viewers

More platforms, more viewers

Reach new global audiences across mobile platforms like TikTok, YouTube, or Instagram, and give them content ready for viral viewing.

Fully managed

Fully managed

Don't worry about deploying and training a new AI model or internal knowledge gaps - Elemental Inference helps you rapidly adopt AI and takes care of its maintenance and development.

No-effort deployment

No-effort deployment

Forget about complex integration or learning new tools. All you need to do is tick a box in the Cloud Video Kit console - and your vertical streaming setup is ready.

Low-cost scaling

Low-cost scaling

You don't need to expand your production and editing teams in order to handle more content - Elemental Inference automatically scales with your asset number and your traffic.

Vertical reframing – start your trial today

Ready to switch into a portrait mode and unlock new mobile-first audiences? Test AWS Elemental Inference for free without lengthy integrations and see how easy vertical streaming can be.

Reach out to us using the contact form and gain access to Cloud Video Kit demo, where you can test smart vertical reframing, easy social media restreaming, and many other features completely for free. We will get back to you as soon as possible – usually within one business day – and create your trial account, ready to be used right away.

If you'd rather send us a direct message, you can reach us at contact@videokit.cloud.

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